Regardless of whether you sell home-baked treats or canned foods such as meats and sauces, the one thing all wholesalers have in common is the need to properly package their product. Unlike small scale retailers who can easily pack up a box at the back of a bike or in the back seat of a car (sometimes, the trunk is a little too much work, right?) wholesalers have to deal with the harsh reality of getting their products to the final consumer.
When it comes to any business, finding customers is actually not as hard as retaining them and for people in the wholesale food business, this could not be further from the truth.
So, what do you need to do to ensure that your food is perfectly packaged?
The first thing is to find appropriate packaging for food. Salads for example would be ideal in a BPA-free plastic while jams and sauces would be so much better in leak-proof glass jars. Trays of eggs would need cushioning, so you may need to invest in some packing peanuts and additionally, seal the packages with pallet bags to ensure they remain intact during transit. After all, 'what's a few broken eggs' does not really apply when it comes to a customer who paid for your product. Baked goods would call for a lot of plastic sheeting to ensure freshness which means that you may want to invest in carton liners. The thing to remember is to choose a packaging option that will suit your needs, take the time to find a food packaging supplier who are willing to work with you to pack your food the right way. For example, in the event that you need to ship your product over some distance, you may need preservation packaging such as vacuum wrapping which ensures that your food stays fresh for the duration of transit. You need a packaging supplier who is able to meet all of these needs.
The other thing to do is to make your packaging visually engaging. Remember that your brand is not going to be the only one on the shelves. You want something that will attract your customers which is the first step before they reach for it. So, go the extra mile. Tie a ribbon around your jam and sauce jars and use an exciting font. Keep in mind that arousing the interest of your customer is one of your packaging goals.
Next, ensure you list the ingredients as well as the allergens contained in your product. This is a key step since a lot of people have major allergic reactions to certain foods. Some reactions are even fatal. So, it is important to clearly list the ingredients as well as the allergens in bold to avoid any liability charges.
Finally, make sure that you include the packaging weight as well as the net weight calculation. Weigh the food of the empty packaging and subtract it from the weight of the food contained in it.
Now that you have done all this, you may be wondering what else you might have to keep in mind. The good thing is that the laws are pretty similar with regards to food grade packaging around the world. So, the only thing you need to do is to do your research. Find out what works for the specific product or products you deal with. However, the important to thing to keep in mind is not to compromise on your quality. Ensuring the quality of your product should be your first priority and this factor works from your processing stage right to your packaging and shipment stages.